100% fashion Staff with care

Digital Marketing Analyst

New York, New York

Post Date: 05/12/2017 Job ID: 82386 Job Category: Digital Marketing

 Title of Job: Digital Marketing Analyst

Company Description: Premium denim brand seeks an Digital Marketing Analyst

Location: New York, NY

Responsibilities: 

  • Create an online marketing calendar in line with brand, industry and sales team calendar and prepare a corresponding marketing budget. Calendar will include all social and online initiatives for the season.
  • Coordination with graphics and copy team and manage the agency that creates content for all website, social, print, e-blasts, digital banners and trade platforms once theme is approved by the Creative Director and management.
  • Coordinate and manage functionality of Website with off shore (in-house) developers.
  • Manage the agency who handles all social media platforms.
  • SEO /SEM Strategy, Site performance analysis using Google Analytics reports.
  • Manage all digital marketing initiatives as outlined in budget with affiliates, face book, etc.

Requirements: 

  • BA/BS with concentration in business/ marketing
  • 4+ years of experience in ecommerce business and digital marketing.
  • Strong retail math knowledge, MS Office skills, especially Excel and PowerPoint.
  • Experience with Google Analytics and Google AdWords is a must.
  • Knowledge of HTML, CSS and Photoshop are a plus.  
  • Results-oriented, with strong quantitative and qualitative analytical skills.
  • Excellent organizational skills, and ability to multi-task/manage multiple projects at the same time.
  • Ability to work in teams and/or independently to meet goals.
  • Passion for the intersection of marketing, fashion and technology.

Salary Dependent on Experience

 


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