100% fashion Staff with care

VP of Marketing: E-Commerce

Hoboken , New Jersey

Post Date: 04/19/2017 Job ID: 81628 Job Category: Marketing

Title: VP of Marketing

Company Description: Largest Growing E-commerce Site, specializing in consumer goods.

Salary: DOE

Responsibilities

  • Develop customer-centric marketing plans focused on both driving acquisition, retention and cross-sell. Ensure brand cohesion and marketing efficiency between category-specific marketing, seasonal and cross-sell campaigns, and brand-building efforts.

  • Build, manage, and develop a team, inclusive of brand, category and retention growth marketers.

  • Operate with deep category/retail knowledge to help drive category growth at scale and with a holistic view towards marketing-adjacent factors (pricing, merchandising, assortment, curation, landing pages).

  • Drive marketing budget allocation process between categories to ensure optimal efficiency of spend against key business metrics.

  • Drive retention and loyalty efforts, inclusive of testing and developing new loyalty programs and features with product and retail team.

  • Monitor performance and respond to key metrics with operational adjustments as needed; oversee execution (leveraging various internal and external agencies when needed); manage forecast and budget.

  • Ideate on and share results cross-functionally

Qualifications

  • 15+ years in online retail and/or marketing/consulting, heavy experience working cross-functionally. Ecommerce marketing experience required.

  • Deep experience building forecasts both top-down and bottoms-up; comfort working with Finance.

  • Excellent communication and presentation skills, with a high attention to detail.

  • Sharp creative eye, experience testing and learning messaging and creative.

  • Comfortable in fast-paced environment, go-getter, capable of managing multiple projects, priorities, and employees.

  • Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.

  • Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.

  • Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing critical.

  • BA/BS degree with strong academic record. MBA strongly preferred.

Bonus points

  • Consumables category experience a plus!


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