100% fashion Staff with care

VP of Digital Acquisition

New York, New York

Post Date: 11/21/2017 Job ID: 88546 Job Category: Digital Marketing

Title: VP of Digital Acquisition

Location: New York, NY

Company Description: Online Fashion Retailer


  • Develop, execute, and optimize our multi-channel, paid media programs with a strong focus on acquiring new customers that develop into long-term, high-value clients.
  • Responsible for all aspects of paid media, including digital, paid search, re marketing, and social media advertising.
  • Develop and execute search & display advertising strategy for the company; directly manage and sequentially tune campaigns to acquire customers, generate revenue, and create greater brand awareness.
  • Develop and manage a multi-channel, LTV & ROI oriented advertising strategy by rapidly running many small tests and focusing on sequentially optimizing promising campaigns
  • Accountable for creating an ROI positive system for acquiring new clients via advertising (on an LTV basis)
  • Expert in digital advertising including: SEM, display, retargeting, negotiation, supply & demand side ecosystems, performance optimization using scientific experimentation, attribution models, optimization of multi-touch advertising models.
  • Owns overall strategy for being world class in both performance and brand oriented luxury inbound advertising
  • Manage overall ad spend to stay within budget and drive the creation of creative assets for advertising


•    5+ years’ experience in a similar role
•    Knowledge of best practices for SEM and other online advertising efforts
•    A clear understanding of Google analytics 
•    Must have a proven track record in e-commerce
•    Strong analytical skills including expertise in Excel, SQL and statistics


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