Social Media Analyst
Westlake Village, CA
Job Title: Social Media Analytics
Company: Beauty industry leader
Location: North Los Angeles County
Salary: Competitive + Bonus!
Digital Data Analytics role with an emerging Digital Center of excellence! Develop and execute the quantitative research and consumer analytics to develop a deep understanding of how consumers are engaging with the companies digital touchpoints from social media, digital apps, ecommerce, and more.
Strategic lens and ability to develop key insights and recommendations to analyze, test and optimize performance of digital and social media offerings. Track, measure, analyze, and report on overall digital performance. Formulate market, audience, and funnel analyses; provide actionable insights to key stakeholders to inform strategy and drive digital growth. Produce A/B multivariate testing strategies from conception to execution. Build/design actionable dashboards for stakeholders in web and social. Audit, implement, and manage digital tag management platform.
*3-4 years related experience
*Experience working with large date sets, and will have experience in
*Experience in data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams.
*Fluency in standardized digital and social media analytics tools such as: Google Analytics, Sprinklr, and Sysomos
*Mobile analytics experience a plus