100% fashion Staff with care

SEO/SEM Manager

Miami, Florida

Post Date: 01/09/2018 Job ID: 89968 Job Category: SEO/SEM

Title: SEO/SEM Manager

Company: Interactive Advertising Agency

Location: Miami, FL

RESPONSIBILITIES:

  • Manage PPC campaigns across three major PPC platforms (Google, Yahoo!, Bing).
  • Manage and lead the external agency’s day-to-day relationship with key client contacts.
  • Achieve a targeted ROI for all ad spends as established per client.
  • Ensure optimal campaign performance for all assigned clients.
  • Manage keywords and messaging based on the performances of PPC campaigns.
  • Perpetual testing and optimizing of new keywords, ad text, position and landing pages.
  • Work closely with SEO team members to coordinate paid and organic search efforts.
  • Work with the Account Director to manage relationships with our clients as necessary.
  • Utilization of proprietary and third-party reports and analytics tools.
  • Analyze click and conversion data, ad-expenses, ROI, etc.
  • Research other PPC related online marketing opportunities that could be viable to our clients.
  • Stay on top of trends and technology as it relates to PPC advertising.

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