100% fashion Staff with care

Marketing Manager

New York City, New York

Post Date: 05/24/2017 Job ID: 82743 Job Category: Marketing
 

Title: Marketing Manager
Company: Luxury Footwear Company
Location: NYC
Responsibilities: 

Managing marketing, advertising and promotional activities. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

·         Plan marketing and branding objectives. 

·         Prepare marketing strategies alongside other company executives and staff.

·         Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

·         Prepare and adhere to budgets.

·         Oversee creation and delivery of press releases, advertisements, and other marketing materials.

·         Develop marketing campaign plan and oversees development of all collateral (print and digital)

·         Ensure brand messages are consistent.

·         Gather and analyze customer insight.

·         Nurture and enrich all external perceptions of the company and growth of market share.

·         Engage consumers on social media. Managing our instagram, website and other social medial materials.

·         Deepen relationships with all media to ensure the most effective messaging and positioning of the brand.

·         Lead all areas of content generation and production across all media platforms.

·         Take calculated risks based on data-driven analytics.

·         Drive overall CRM and direct marketing.

·         Engage other organizations within the community, creating collaborations and co-brandings

·         Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities to promote sales at the stores.

Requirements: 

·         business or marketing-related degree or equivalent professional qualification

·         experience in all aspects of developing and managing marketing strategies on luxurious brands

·         technical marketing skills

·         proven experience in customer and market research

·         relevant product and industry knowledge

·         experience with relevant software applications

Salary: DOE


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