100% fashion Staff with care

Marketing Manager


Post Date: 03/20/2017 Job ID: http://www.bosmaxhire.net/cp/?E85B64361D43515B7D501E2977521A6C072C3348 Job Category: Marketing
Category : Marketing
Location/City : NY - NY
Id : 64632

Title of Job: Marketing ManagerCompany Description:Luxury Skincare brand is seeking a Marketing Manager with 3-5 years of experience to focus on Americas/Oceania business. Primary responsibility is to contribute to the growth and development of the brand North America through seasonal support of catalogue collections, sets and consumer incentives. Leads execution of marketing support, including all promotional activities and sampling support across all distribution, inclusive of coordination with .com and etailer businesses. Monitor and analyze business results and recommend new ideas and opportunities for improving plans and their execution. Recommend strategies and tactical plans, while managing a P&L to ensure efficient spend of marketing funds with maximum sales impact.Location: New York CityResponsibilities:
Marketing Plan Development
- Determine marketing plan and execute 360 marketing activities for catalogue collections, seasonal sets and consumer incentives. Works in tandem with .com, VM, PR, Education and Sales teams to ensure activities are planned and optimized.
- Develop a marketing mix that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies.
- Partner with Sales Development to establish set and GWP forecasts in conjunction with Demand Planner and oversee quarterly reviews of performance.
- Ensure appropriate presence in retailer vehicles: catalogues and other promotional vehicles, inclusive of .com and digital campaigns (in tandem with Director of .com) and work with Global Creative team on the development and production. Procure comps, retailer approval and PO approval.
- Establish consistent presence of in-market launch/focus activities and events through Social Media channels (Facebook and Twitter) in tandem with Social Media Manager and PR team
- Manage all initiatives relating to the color/complexion category, inclusive of in-store and online activity, inventory management (FG, WIPs, Testers, tester units, collateral) and opportunistic limited edition launches.
- Share insights with the Global team to influence the development of market-appropriate sets and consumer incentives.
- Coordination of pertinent marketing plan sharing with Australia/New Zealand and Latin America teams.In-Store Execution/Analysis
- Partner with Supply Chain, Sales Development and Demand Planner to ensure all programming support is allocated and delivered on time.
- Support Senior Marketing Manager for all event animation and facial event activities to build overall brand awareness, ensure a ?'sense of theatre ? , and drive trial and conversion through all channels of distribution. Partner with Education Director to ensure holistic thinking and Beauty Advisor execution.
- Ensure at-counter execution is designed to maximize incremental product exposure.
- Create and issue executional guidelines for programs and events.
- Establish and monitor program support strategy for ongoing testers, collateral across all points of distribution, including spas.
- Update ongoing Brand collateral, including production and allocation
- Create ongoing daily sampling program (seasonally) to coordinate with overall marketing strategy and establish guidelines for execution. Work with Sales Development for forecasts, allocation and shipping, and Project Management for assembly.Ops/Edison Interface
- Work with Edison-based Project Manager for any Americas-specific development, including sampling assemblies, gift with purchase assemblies and local collateral procurement.
- Ensure ongoing communication during non-meeting cycles to ensure timelines are upheld.
- Anticipate registration, importation and CITES protocols for Canada
- Ensure all program information is created, updated and validated in back-end system.General
- Exhibit strong understanding of all drivers of business performance (quantitative and qualitative) to consistently optimize strategy and execution. Measure and report on program effectiveness (in coordination with Marketing Manager) to senior management.
- Plan, develop and maintain insight to marketing budget, inclusive of program P&L.
- Maintain industry insights through store visits, NPD analytics and other industry sources.
- Assist in the development of retailer presentations, with the goal to generate unflagging retailer support and superior execution of programs in store.
- Participate in inter-departmental meetings, as required. Requirements:
- 3-5 years marketing experience, preferably in the cosmetics industry
- Creative thinker with ability to augment globally developed programs
- Ability to multi-task
- Organization skills
- Detail-oriented
- Knowledge of and passion for the cosmetic and/or luxury business
- SAP systems experience a plus Salary:Commensurate with experience

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