Manager, Digital Marketing
Westlake Village, CA
Title: Digital Marketing Manager
Company Description: Leading beauty and cosmetics company
Location: North Los Angeles County
Salary: Competitive + Bonus!
Support eCommerce business through management, optimization, and analysis of all acquisition focused marketing campaigns. Maintain relationships with vendors, agencies and internal functional partners. Responsible for SEO campaigns and integration. Oversee budget and digital marketing calendar to plan. Define KPI to monitor and quantify marketing's success in demand generation, inbound marketing, partner marketing, customer marketing and product marketing. Manage email marketing program and accompanying analytics reports. Participate in testing and creation of new technologies and innovative campaign concepts.
5+ years experience in digital marketing - beauty, CPG, apparel or retail preferred.
Undergraduate degree preferred
Hands on experience planning and managing campaigns in SEO, affilliate marketing, paid search, SEO, retargeting, display/remarketing, and partnerships
Excel expertise in addition to analytics tools (Google Analytics, Coremetrics, Omniture)
Experience with Google Analytics
Experience with eCommerce attribution modeling
Direct to consumer eCommerce experience