Email Marketing Specialist
Los Angeles, California
Title: Email Marketing Specialist
Location: Los Angeles, CA
Company: American retailer that specializes in fashion for young women.
- Day-to-day execution of broadcast email campaigns: setup, testing, list segmentation and reporting
- Track and pull weekly email reports to analyze campaign effectiveness and optimize campaign results
- Attend Creative Review meetings to ensure final emails are approved by all stakeholders and are delivered on time
- Lead A/B tests in subject lines, creative, copy and CTA to improve open-rates, click-through rates and conversion
- 1-2 years of experience in a consumer marketing environment, preferably with email marketing experience.
- Knowledge of HTML/CSS
- Proficient in Excel and Photoshop
- Google Analytics experience preferred
- Excellent communication, writing, cross-functional collaboration and relationship building skills.