Culver City, California
Title: E-Commerce Manager
Brand: Women's Contemporary Fashion Brand
Location: Los Angeles, CA
-Manage all digital marketing initiatives (SEO, SEM, Paid, Email, retargeting platforms, affiliate marketing, Copy)
-Create an online marketing calendar in line with brand, industry and sales team calendar and prepare a marketing budget. Calendar will include all social and online initiatives for the season.
-SEO /SEM Strategy, Site performance analysis using Google Analytics reports.
-Work with Design, Merchandising, and Executive team cross-functionally
-Manage the agency who handles all social media platforms.
-Project Management as necessary
-4+ years of experience in e-commerce and digital marketing.
-Strong knowledge of SEM, SEO, Paid Social, Affiliate and Email Marketing
-Experience with Google Analytics and Google AdWords is a must.
-Strong creative and analytical skill set
-Knowledge of HTML, CSS and Photoshop are a plus.
-Knowledge of Magento a plus.
-Strong leadership, communication and organizational skills
-BA/BS with concentration in business/ marketing a plus