100% fashion Staff with care

Director of Media

New York, New York

Post Date: 06/19/2017 Job ID: 83459 Job Category: Media
 

Title of Job: Director of Media 


Company Description: Global Brand Acquisition and Development Company
 

Location: NYC
 

ResponsibilitiesThe Manager or Director of Media will negotiate, purchase and monitor advertising space on behalf of multiple fashion brands. The Manager/Director of Media will also support the Editorial/PR side of the business by capitalizing on relationships with publishers to ensure Editorial is being maximized 

  • Negotiate, purchase, and monitor advertising space for multiple fashion brands (within both print and digital)
  • Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
  • Reach highest number of people with lowest priced ad possible
  • Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);
  • monitoring buying strategies
  • Monitor and optimize effectiveness of campaigns
  • Liaising and building relationships with clients and media sales companies;
  • Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;


Requirements:

  • 5+ years experience in media buying (mix of print and digital ideal) 
  • Experience in Public Relations a plus 
  • Excellent relationships with top publications 
  • Creative thinking, persuasive selling through good understanding of media relations

 


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