100% fashion Staff with care

Director of E-Commerce

Los Angeles, California

Post Date: 05/03/2017 Job ID: 82106 Job Category: Digital Strategy, E-commerce

 

Title of Job: Director of ECommerce

Company Description: High End Contemporary Lifestyle Brand (Apparel + Accessories)

Location: Los Angeles, CA

Responsibilities:

Content / Creative / Merchandising:

-Manage all artwork / layouts

-Manage all seasonal campaigns, photo shoots, lookbooks

-Manage creative calendar / schedules

Marketing / Sales Strategies:

-Develop and implement all e-commerce content and best practice strategies for the company, including but not limited to the development of content, email, CRM, SEO, SEM, paid search, display, affiliate, email marketing, mobile and analytics 

-Develop promotional materials, loyalty programs, giveaways

-Manage inventories

-Develop roll out strategy to optimize e-commerce internationally

-Ensure site meets or exceeds weekly key performance indicators and sales goals.

-Drive accountability for results by directing weekly business review meetings and identifying actions that drive improvements in site key performance indicators

-Build and manage the full P&L for .com to include budgets and tracking sales and expenses

Technical:

-Website development from inception and programming

-Manage and interact with all MIS related issues, consultants and information systems

-Closely track and drive strategic decisions to positively impact key performance indicator’s (i.e. traffic, abandoned cart rate, conversion, page views per visit, average order size, items per order, etc.)

Drive site functionality --- identify, recommend, and implement new functionality or solutions to drive sales

 

Requirements:

-Minimum 8-years’ experience with E-Commerce expertise, ideally in a Sr. Manager or Director role with a mix of experience with corporate and small brands.

-College Degree required

-Strong leadership, follow-through, and organizational skills

-Strong computer skills, Microsoft office applications

-Must have high proficiency in Adobe Illustrator and Photoshop

-Must be proficient with web analytics --- able to assist with web analysis for PPC, SEO, SEM, and web traffic usage analyses

-Knowledge of positioning and marketing

-Understanding of aesthetics and graphic design

 

Salary: $90,000 - $120,000 + Benefits Package


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