100% fashion Staff with care

Director of Digital

New York, New York

Post Date: 03/29/2017 Job ID: 52511 Job Category: Marketing

Title of Job: Director of Digital

Company Description: Forward thinking PR agency with a focus on fashion, lifestyle and tech seeks Digital Director.

Ideal candidate will be an expert media strategist with a passion for digital innovation, social media, a strong leader with the ability to conceive and execute big ideas.

Role reports into the Managing Partner, and will involve social media, online marketing and campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop strategies for clients ranging from luxury fashion brands and retail giants to innovation start ups and household name enterprise.

Location: New York, NY


  • Liaise directly with key agency clients
  • Join pitch team for business development
  • Provide strategic insight and counsel to agency as a whole
  • Educate staff and clients on digital and social media best practice
  • Partner with Content Creation team to develop strategies to amplify engagement and reach
  • Responsible for day-to-day stewardship of the business, managing budgets and billing
  • Keep current with industry developments, trends and interpret appropriate applications to these changes for all accounts?
  • Run influencer marketing program
  • Oversee creation of creative assets – video, photo, written
  • Contribute to and attend new business pitches
  • Constantly search for what’s new, what’s next and how we as an Agency can innovate in the digital space
  • Oversee social platforms and use them to demonstrate our digital capabilities


  • Minimum 7-8 years of digital and social media experience
  • Collaborative, Agency background preferred
  • Experience in fashion, tech and/or millennial-focused consumer lifestyle brands
  • Strong leadership skills
  • Functional knowledge with analytics and reporting
  • Excellent computer skills, particularly Excel, PowerPoint
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Excellent time management and project management skills
  • Strong organizational, planning, problem solving and decision-making skills
  • Experience developing content marketing strategies and overseeing content development specifically for social media platforms
  • Experience amplifying campaigns and content and building online marketing strategies


  • Competitive salary commensurate with experience
  • 401K after one year employment with 3% contributed by employer
  • Heath Insurance covered 75% by employer
  • Generous vacation offering
  • Dog-friendly office
  • Summer Friday program
  • In-office karaoke machine (and regular office parties to match)
  • Collaborative and transparent leadership team

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