100% fashion Staff with care

(Senior) Director, Entertainment Marketing

New York, New York

Post Date: 05/01/2017 Job ID: 81984 Job Category: Sales

Title of Job: Senior Director of Entertainment Marketing 

Company Description: Leading entertainment marketing agency that counsels and connects brands with entertainment, sport, music, and fashion talent and content. With offices in NY, LA and the UK, they create powerful partnerships and have a great time doing it!

Location: New York, NY

Job Description:
Talent Procurement

  • Lead the talent procurement process for public relations, advertising, digital and influencer seeding campaigns (talent casting, negotiation and management)
  • Participate in internal talent casting/brainstorming sessions
  • Conduct talent outreach and research to developed network of agents, managers, publicists, etc.
  • Manage talent vetting and background checks (via third party service provider)
  • Identify entertainment content opportunities (e.g. integration, sponsorships, etc.)
  • Development of client-facing materials, including casting sheets, scopes of work, formal offer letters, contracts and recap documents
  • Negotiation of formal offer and long form agreements on behalf of brand and agency clients
  • SAG-AFTRA management including working with signatories to confirm allocations and financial implication of allocations, budget management and payment
  • Knowledge of FTC guidelines and requirements for social media disclosure

Campaign Management

  • Facilitate talent approvals of campaign materials
  • Track/document all talent approvals
  • Drive coordination of logistics
  • Oversee campaign deliverables based on talent contracts
  • Maintain Contract Tracker for each campaign


  • Attend (and lead when necessary) regularly scheduled client conference calls and in-person meetings
  • Develop new business leads and relationships; participate in presentations to clients and prospective clients
  • Monitor entertainment social media channels, blogs, publications and broadcast channels for information
  • relevant to clients
  • Assist in the overall growth of the agency, including new business & networking

Job Requirements

  • Passion for and strong knowledge of pop-culture/entertainment (entertainment, sports, music, fashion and beauty celebrities, athletes, musicians and digital talent
  • Interest in the business of entertainment
  • Digital/social media savvy
  • Creative, flexible and self-motivate

Work Experience, skills and education

  • 5+ years of entertainment industry-related experience
  • Experience interacting with brands, agencies (public relations & advertising), athletes, celebrities, agents,
  • managers & publicists
  • Ability to supervise and license music is a PLUS
  • Strong written and verbal skills
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration, sports management, integrated marketing communications (marketing, PR, advertising)

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