Digital Marketing Coordinator
ny, New York
Title: Digital Marketing Coordinator
Location: New York, New York
Company Description: Modern Lifestyle Brand
The Digital Marketing Coordinator will assist the Marketing Director in developing thoughtful marketing plans across digital platforms. The role includes work on marketing projects that range from social media, email, affiliate and search marketing.
- Work to achieve department goals through optimizing the affiliate marketing, search marketing, email marketing and media strategy and implementation.
- Use Facebook Marketing tools (Lookalike audiences, slideshow, canvas, etc.) to create engaging posts that reach a targeted audience.
- Manage search marketing strategy, work with outside agencies to drive search traffic.
- Assist with all email marketing from copy to content to distribution; code all emails with HTML
- Stay up-to-date with the latest industry trends, metrics, and platforms
- Manage and grow affiliate marketing channel and maintain positive relationships with all partners.
- Manage all social media outlets; drive user acquisition and engagement
- Track success and own reporting of all media buys including re-targeting and prospecting campaigns.
- Develop high touch CRM programs to drive consumer engagement
- Develop KPIs for measuring success of digital marketing initiatives
- 1-3 years of marketing experience within fashion, ecommerce or beauty industries
- Four year college degree
- Experience with search and affiliate marketing
- Ability to write engaging email content
- Proficiency with HTML
- A love for all things digital and social
Salary: Commensurate with experience