100% fashion Staff with care

Digital Manager

new york, New York

Post Date: 11/13/2017 Job ID: 88250 Job Category: Digital Marketing, E-commerce

Job Title: Digital Manager

Location: New York, NY 

Company: Successful jewelry and lifestyle brand

Responsibilities: 

  • Lead all e-commerce and digital marketing initiatives, Website Development and Maintenance.
  • Manage all e-commerce and digital marketing activities with the goal of increasing traffic acquisition, retention and sales.
  • Build and run marketing campaigns, search strategy, managing website performance, website calendar, web analytics, user experience, conversion rate optimization.
  • Liaise with an agency and remote team of developers
  • Responsible for managing and developing the front & back-end of the website, including back end inventory management, site maintenance, product and image upload, merchandising, management of user experience and development of page design/layout and graphic element.

Requirements: 

  • Bachelor’s Degree (preferably in Digital Media Studies or Design)
  • 4 years minimum experience managing Digital (web marketing, e-merchandising, website project management, user experience) with a proven track record of driving ROI and sales
  • Knowledge of online retail, digital marketing and e-commerce best practices
  • Experience building, running and managing campaigns on Facebook andGoogle Adwords
  • SEO and Affiliate Marketing
  • Strong knowledge of CMS platforms: Shopify and Magento
  • Exposure to Adobe Creative Suite, including Photoshop, Illustrator, and
  • Indesign
  • Familiarity with cloud based solutions; Google Docs, Google Analytics
  • HTML

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