100% fashion Staff with care

Brand Manager

New York, New York

Post Date: 11/14/2017 Job ID: 88312 Job Category: Brand Manager, Brand Strategy

Title of Job: Brand Manager

Location: New York City, NY

Company Description: Iconic Beauty Brand

Responsibilities:

  • Prepare national marketing plans for specific products/categories in conjunction with the Director and/or VP NA Marketing
  • Lead category strategy, development of national diffusion plans and plan optimization /promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
  • Work cross-functionally to develop and coordinate the many processes necessary to develop, implement, and execute an effective diffusion strategy, which includes consumer promotions, advertising, digital & social media strategy. Includes:
  • Develop advertising briefs as required for specific products/categories.
  • Brief the Creative Department on POS requirements, and follow-up as required in order to meet given timelines and budgets.
  • Management of all phases of digital marketing (paid, social, earned media).
  • Participation in crafting a social media communications strategy.
  • Implementation of  national promotional activities including initial sizing and follow up, presentations to the Sales Team, and post analysis of promotions
  • Track effectiveness and ROI of all marketing campaigns
  • Manage Advertising & Marketing budgets for specific products/categories.
  • Manages the ongoing activities day to day in the areas of executing launches, promotions, advertising and media execution within the NA Region
  • Make portfolio recommendations for the NA markets
  • Analyze the potential of the launch of new products, making pricing, sizing and distribution recommendations based on sales and profit analysis and recommend appropriate range rationalizations
  • Develop and co-ordinate presentations for meetings such as cycle and strategy meetings with large customers
  • Work with Customer Marketing to develop and execute customer specific product/promotional activities.
  • Input into the creation of corporate and custom planograms.

Requirements:

  • Strong knowledge of digital and social media landscape and channels, including influencer networks.
  • Strong knowledge of SEM, SEO, SMM preferred
  • Knowledge of market trends and consumer preferences
  • Knowledge of, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss,
  • Ability to innovate, develop and execute against all product initiatives.  Must be a self-starter
  • Nielsen, Excel, PowerPoint.
  • 3 – 5+ years relevant work experience in marketing or brand management. Supervisory experience preferred.
  • Marketing plan management experience.
  • MBA Preferred 

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