100% fashion Staff with care

Associate Director, Paid Search Marketing

Hoboken, New Jersey

Post Date: 04/19/2017 Job ID: 81625 Job Category: Marketing

Title: Associate Director, Paid Search Marketing

Company Description: Largest growing e-commerce site specializing in consumer goods 

Salary: DOE

Responsibilities include:

  • Manage a multi-million dollar budget across PLA and sponsored search to meet ROI goals through a multi-channel attribution lens
  • Develop auction-winning bidding and optimization strategies (and technologies) that address the complexity of a 10MM-35MM SKU feed and the numerous associated queries
  • Create models to address the marginal value of increased spend
  • Build processes to quickly identify shifts in performance and a plan for response
  • Leverage and build cutting-edge technologies and tools including 3rd party bid management tools and attribution platforms
  • Cultivate a rigorous test-and-learn methodology, including collaboration with product and customer experience teams.
  • Manage a team of 4-5 (eventually) SEM managers, helping to set their strategy and guide their focus areas regarding campaign expansion and optimization
  • Regular interaction with our media and technology partners to address any feature requests or broader ideas/concerns

Must Haves:

  • 8+ years of professional experience in a highly analytical, data intensive and/or strategic role
  • Proven ability to prioritize and execute tasks in a fast-paced environment
  • Demonstrate ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decisions, and measure outcomes
  • Experience managing large paid search, product listing, or other auction based marketing campaigns with a clear ROI/CPA targets
  • Comfort with marketing analytics as it relates to marginal investment
  • Previous experience managing direct reports

Bonus Points:

  • Familiarity with SQL and/or any programming languages
  • Experience using 3rd party bid management tools for campaign optimization

 


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