100% fashion Staff with care

Associate Brand Manager

New York, New York

Post Date: 11/14/2017 Job ID: 88311 Job Category: Brand Manager

Title of Job: Associate Brand Manager

Location: New York City, NY

Company Description: Iconic Beauty Brand

Responsibilities:

  • Assist with execution of marketing strategies that maximize return on investment and deliver competitive advantage within the US business.
  • Lead in the analysis and development of marketing strategies and concepts.
  • Contribute to the development of category and product strategies.  Work with the Global Marketing teams to ensure brands fit the needs of the US market.
  • Develop and execute marketing initiatives within key segment of responsibility, plus total brand marketing; ex. For social media, in-store displays.
  • Analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review).
  • Proof and approve all artwork relating to new promotional opportunities
  • Contribute to the development and execution of brand advertising in, digital and social.
  • Collaborate with partners in US Sales to recommend and implement strategies and programs that drive the business.
  • Uncover category, competitive, and consumer insights and apply insights to recommend appropriate course of action.
  • Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
  • Be involved in research initiatives and brand/category team meetings.
  • Assist Brand Managers with budget management.
  • Work with  Retail Execution team to ensure category specific products are represented appropriately at the wall.

Requirements:

  • Leadership and initiative
  • Strong strategic, analytical, and problem solving skills
  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
  • Some experience with Nielsen, Excel, PowerPoint.
  • Knowledge of administration and project management skills.
  • 2 - 3 years relevant work experience in marketing or Brand management

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